AVAILABLE Freelance · Brighton & Hove, UK · Remote-first

Product design for tools people rely on under pressure.

UX/UI product designer and design systems lead with 15+ years across fintech data platforms, national lottery and betting products, insurance, government services, and greenfield consumer apps. I design the interface and the system underneath it.

Currently
Freelance UX/UI & Web Designer
Based
Brighton & Hove, UK
Recent
Principal Product Designer, LSEG
Education
BSc Multimedia Technology, Leeds (First Class)

01 — SELECTED WORK

Three products, three different kinds of pressure

A dated enterprise platform, a regulated national lottery site, and a greenfield app with nothing to inherit from. Each needed a different way of working.

LSEG · WORKSPACE

Rebuilding Workspace

End-to-end redesign of LSEG's flagship financial analytics and news platform, used daily by traders, analysts, and portfolio managers.

RolePrincipal UX/UI Product Designer ClientRefinitiv / LSEG Timeline06/2022 – 04/2024
Problem

The existing Workspace apps had fallen behind: dated visual design, clunky navigation, and slow performance were getting in the way of professionals who lived in the tool for hours at a time.

Approach
  • Rebuilt the apps end-to-end as newer versions, hands-on across the full design process
  • Worked closely with the internal "Halo" design team to validate and refine shared patterns and components
  • Ran Work-in-Progress sessions and design critiques, and supported squad and team structures across the wider design org
Outcome

Stakeholders responded well to the new direction. Releases rolled out continuously, on time and on budget, with usage increasing across the redesigned apps post-launch.

CAMELOT · LOTERIE ROMANDE

Loterie Romande: lottery + sportsbook

Full overhaul of the Swiss national lottery's website, adding a sportsbook offering alongside the existing lottery games — part of a €7m greenfield programme spanning three countries.

RoleLead UI Designer ClientCamelot National Lottery Timeline08/2016 – 04/2018
Problem

Loterie Romande's Swiss lottery site needed a full modernisation, and a brand-new sportsbook product had to be designed and integrated alongside the existing lottery games — inside a regulated, high-stakes environment.

Approach
  • Led a team of 15 UI designers based in Athens, working alongside the Head of UX
  • Split time between London and Athens to stay hands-on in the design work while keeping the wider team aligned
  • Delivered the sportsbook integration and the site-wide redesign within an Agile delivery model
Outcome

The redesign launched successfully, and the user base has grown year on year since. Live today at jeux.loro.ch.

15designers led, Athens-based team
3countries covered by the €7m programme
↑user base, growing year on year since launch
GOSCORE · NFL APP

GoScore, from zero to live

A greenfield iOS and Android app covering everything about the NFL — stats, live data, player profiles, fixtures, and standings — built with nothing to inherit and no existing product to redesign.

RoleLead UX & UI Designer, contract ClientGoScore Timeline~5–6 months, concept to live
Problem

Build a brand-new NFL companion app from scratch, integrating multiple data providers — stats, live data, player profiles, fixtures, standings, and OPTA — with no existing product to work from.

Approach
  • Led a small team of researchers, designers and copywriters through the full lifecycle: R&D, user research, card sorting, requirements, personas, wireframing and UX workshops
  • Built a small dedicated design system to keep a clean, bold visual language consistent across both platforms
  • Took the product from concept to live in around five to six months
Outcome

Shipped a clean, bold app with strong layout and UX across iOS and Android.

A couple of years after the contract ended, the app was retired — the cost of licensing the sports data and APIs it relied on outweighed the revenue it generated. Not a design problem, but a reminder that a product's data costs are part of the design brief too.

02 — QUICK VIEW

The wider archive

Fifteen-plus years across sport, betting, insurance, government, and media. The three case studies above go deep — this is everything else, at a glance.

01Reply / Vodafone project tile
Reply / Vodafone — Deputy UX/UI Design Lead
02Golden Ticket London project tile
Golden Ticket London — UX/UI Lead
03Equiniti project tile
Equiniti — Senior UX/UI & Design System Manager
04RSA Insurance Group project tile
RSA Insurance Group — Senior UX/UI Designer & Design System
05Food Styles app project tile
Food Styles App — Lead UX/UI, Interaction Designer
06UK Home Office project tile
UK Home Office — Senior Interaction Designer
07JouezSport project tile
JouezSport — Sports Betting Site & App
08Fox Sports Profcoach project tile
Fox Sports: Profcoach — Fantasy Football
09Premier Bet project tile
Premier Bet — Mobile-First Website Design
10TheFA.com project tile
TheFA.com — UX & UI
11OK Magazine project tile
OK! Magazine — Website Redesign
12Daily Express project tile
Daily Express — Mobile-First Website Redesign
13Daily Star project tile
Daily Star — Website Redesign, UX & UI
14Sky Sports project tile
Sky Sports — #PLMoments
15Fantasy Four project tile
Fantasy Four — Daily Fantasy Sports App
16The Health Lottery project tile
The Health Lottery — Website Redesign, UX & UI
17RoundnAbout project tile
RoundnAbout — Concept, Design, UX & UI
18Racing UK project tile
Racing UK — Mobile Website Design
19The Jockey Club project tile
The Jockey Club — Redesigning the Group Websites
20Chroma Sports project tile
Chroma Sports — Website Redesign & Build
21The Sun front page project tile
The Sun Front Page — "Our Only Hope": Design & Illustration

03 — ABOUT

Fifteen years, one thread

I move between big, regulated platforms and small greenfield teams, usually building or rebuilding the design system alongside the product itself — from Atomic Design libraries in Sketch and Figma to leading distributed teams across time zones.

Before product design, I spent over a decade in newsroom design — Deputy Head of Design at The Sun, then Digital Art Director across Northern & Shell's brands — which is probably where the instinct for dense information, fast turnaround, and design under real deadline pressure comes from.

BSc in Multimedia Technology from Leeds University, graduating with a First.

Worked with
  • LSEG / Refinitiv
  • Vodafone
  • RSA
  • Camelot National Lottery
  • Home Office / Border Force
  • Equiniti
  • The FA
  • Sky Sports
  • William Hill
  • UEFA
  • Yorkshire Bank
  • Tesco Bank